What to Post When You Have No Idea What to Post
We’ve all been there—you sit down to post something on social media for your business… and your mind goes blank. You stare at the screen, scroll for “inspiration,” and before you know it, 30 minutes have passed and you’ve posted nothing.
The good news? You don’t need to be a marketing genius or come up with a viral idea every day. There are so many simple, effective things you can post that keep your business top-of-mind without taking hours of your time.
Here are some go-to ideas for when you feel completely stuck:
1. Behind-the-Scenes Sneak Peeks
People love seeing the real side of your business. Show your workspace, your process, or even the chaos before things come together. It makes your business feel human and relatable.
Example: “Here’s a little look at our prep before today’s big project!”
2. Answer a Frequently Asked Question
If customers ask you the same thing all the time, make it a post! It helps others who might be wondering the same thing and positions you as the expert.
Example: “One question we get all the time: How long does it take to install new windows? Here’s the answer!”
3. Share a Quick Tip or Hack
It doesn’t have to be groundbreaking—simple tips can be super valuable for your audience.
Example: “Pro tip: Regularly cleaning your gutters can add years to your roof’s life!”
4. Introduce Yourself (Again)
You may have new followers who don’t know you yet! Share a photo and a few fun facts about yourself or your business.
Example: “We’ve had a lot of new faces here lately—hi, I’m Lily, the face behind Lily Flower Photography!”
5. Highlight a Customer Review or Testimonial
Social proof works. A great review = an easy post.
Example: Screenshot the review, add your branding, and say, “We love hearing feedback like this!”
6. Post a Before & After
Whether it’s a project, a product, or even your workspace, transformation posts always get attention.
Example: “Check out this before-and-after of Melanie’s hair upgrade!”
7. Share a Personal Story or Lesson
People connect with people, not just businesses. Share a quick story about your journey or something you learned along the way.
Example: “When I first started my business, I thought I needed to post everywhere. Here’s what I learned about focusing on the right platforms instead.”
8. Use a Fun National Holiday
There’s a national day for everything—Coffee Day, Small Business Day, Pizza Day. Pick one that fits your brand and join the fun.
Example: “It’s National Coffee Day! We’re fueled by caffeine and creativity today—how about you?”
9. Ask Your Audience a Question
People love giving opinions, so start a conversation.
Example: “What’s one thing you wish you had more time for in your business?”
10. Repurpose Old Content
That blog post you wrote three months ago? Turn it into a graphic, a Reel, or a carousel post. You don’t need brand-new ideas all the time.
The Takeaway
You don’t have to reinvent the wheel every time you post. Save this list for the next time you feel stuck—it’ll keep your content flowing and your audience engaged without the stress.
Need a little extra help? Follow me on Instagram @TheRealStephRoine or Facebook (South Shore Social Media). I post reel ideas for small business owners just like you!
